Designed while Ford still owned Volvo, the new V40 has been embraced Geely-appointed CEO Stefan Jacoby. The car will spearhead an aggressive new “Designed Around You” marketing campaign to “revive Volvo’s rightful place in the world”. The new V40 uses Ford Focus platform, though Volvo insists that it has re-rated the electric power steering and revised every spring and damper setting. The car is about four centimetres shorter than the outgoing model, but lower and wider. Kerb weight is still being calculated, engineers say, but it “should be lower”.