Based on the colour of the cars I see on the roads of the UK, I would have said that silver metallic was the most popular colour. However, the V40 poll doesn't agree with this at all. Strange.
Just for the record my current car is solid red and I voted for Passion Red.
I kind of like the raw copper color when I see it on volvo's website, but in real life it looks more like light brown than anything else... I don't think the color shown on the website is a good representation of what it is in real life... which is too bad, because I wish it was.